After working in the world of fashion retail for nearly 5 years, she decided she wanted to redirect her career. Her interest in things for the home began in her teenage years. When her peers where drooling over pages of fashion magazines she was coveting Elle Decoration and World of Interiors. This lead her to study Textile Design at university where she specialised in print and pattern for the home and gifting sector.
After graduating just as the recession hit, retail buying was a difficult industry to crack into. Eventually she was given the opportunity to work for a Outdoors retailer. Not ideal but they had exciting projects with the likes of Zandra Rhodes and Celia Birtwell. As the recession got deeper, the company went under and a position came up at one of the biggest uk retailers. It was in clothing but the bright lights of London were calling! So she took it with the intention of moving into the homeware division as soon as possible. 3 years later, 3 promotions, alot of learning and alot of hardwork she was still in clothing and menswear at that!
So she started Domestic Aesthetic to focus her desire to work with homeware products again and to hone her point of view and passion in this area.
The blog consists of the following,
Trend Analysis: not only on the high street but also in the wider context. World events, films, books etc can all influence design and spark new ideas and trends.
Inspirational Projects: Whether it be knitting, sewing or DIY. Exciting ideas for the home that you can do yourself. Usually tried and tested!
Beautiful Things: Round up of high street products. Independent designers. Found objects. Artists in all forms. Particularly print and graphics. Anything that helps make a home feel special!